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Mobile phones next best bet
Online betting is no longer a novelty, but UK mobile operators are gambling on wireless? potential.
Although industry analysts indicate that mobile commerce, otherwise known as m-commerce, has not yet been fully adopted, mobile companies are teaming up with Internet gambling sites to offer punters greater convenience and flexibility.
Mobile businesses could turn wireless betting into an alternate revenue stream to offset licence costs. As well, they could promote such value-added services as race or match reminders and exciting video clips of the action.
Many operators anticipate the upcoming World Cup will increase current wireless betting activity and plan to provide football-focused information and betting services.
The downside to the increased ease of betting is the heightened number of gambling addicts. A recent survey reported a rise in gambling addiction due to online gaming.
Gamblers Anonymous suspects that mobile betting will compound the already-growing issue of gambling addiction.
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